Embedded forms can be a highly effective tool for collecting information and engaging with your audience. You can use embedded forms in various ways and leverage them to enhance your website.
Whether you embed a signup form for your email list or embed a customer service survey onto your website, there are a number of goals you can achieve through well-constructed forms. Luckily, creating and sharing your form is easy on almost any platform. Simply drag and drop elements, add fields, and visit the share tab or dedicated sharing section to learn how to embed a form just about anywhere.
Using Mailchimp, you can build a website, create customized forms and surveys, and embed forms on your website—all on the same platform! Embedding a form on your website shouldn’t be difficult, which is why we have streamlined the process and given users the power to easily create forms that align with their business goals.
In this article, we provide everything you need to know about embedding forms on your website. We discuss the benefits of embedding a form on your website, what you can use embedded forms for, and how to embed a form on your website.
What are forms used for?
Forms have many use cases, but ultimately, their primary purpose is to collect information.
Whether you’re requesting customer feedback or asking them to sign up for your mailing list, forms are a tool that allow users to quickly and conveniently submit information to the businesses they interact with. Some of the practical uses for forms include:
- Sign up for a mailing list. Embedding a form on your site makes it easy for users to provide their email addresses and sign up for your newsletter or mailing list.
- Complete a survey. Surveys allow you to gather customer feedback, and when you use Mailchimp, you can use our free survey tool to compile survey responses into data sets that reveal useful insights and information.
- Register for an event. Whether you’re hosting a webinar or taking part in a trade show, an embedded form on your website allows customers to sign up.
- Submit suggestions or complaints. If customers have suggestions concerning your website or complaints about customer service, they can voice their thoughts via embedded contact forms on your website.
- Fill out applications. Using an embedded form, users can potentially apply for giveaways, contests, and even open positions within your company via your website.
As you can see, you can use forms for a variety of purposes, but, in the end, they’re essentially a tool to collect customer information. Now that we’ve covered how forms can be used, we’ll go into more detail about why you might consider using embedded forms on your website in the next section.
Why embed a form on your website?
Embedding a form on your website can be a powerful tool when effectively utilized.
That’s because embedded forms can benefit both your business and your customers in several ways. Some of the most notable benefits of embedding a form on your website or an existing page include:
Boost audience engagement
When you embed a form on your website, you encourage users to engage with your business. In many cases, an engaged audience will be more likely to seek out content from your business in the future and even make purchases if they’ve had positive experiences with your brand.
Gather client contact information
Of course, the primary goal when you embed a form on your website is to gather client contact information.
By collecting the email addresses of your users—along with other contact or demographic information—you can more easily connect with your customers and remain engaged with them. Gathering customer email addresses for your mailing list is the first step in carrying out any email marketing campaign.
Get customer feedback
By embedding a form or survey on your website, you can solicit, organize, and respond to customer feedback.
When interacting with your website, users may run into an error or think of a feature they would like to see. By giving users the opportunity to provide feedback, you can keep your audience satisfied and act on that feedback with dedicated support teams to build a more user-friendly website.
Improve UX on your site
User experience (UX) on your website refers to how users interact with your web design and how that experience affects their overall perception.
Embedding a form can be an easy way to enhance UX on your website because it can make it more convenient for users to share information with you and interact with your brand.
How to create a form
Mailchimp makes it easy to create, design, and publish signup forms, contact forms, and surveys. Using our form builder tool, you can customize and edit forms so that they align with your business needs. Are you ready to create a web form? Follow the steps below to quickly create a customized form using our form builder tool:
1. Open the form builder tool. The form builder tool can be found in your audience dashboard.
2. Build your form. The Build it tab is the first tab in the form builder. In this tab, you can adjust the structure of your form, manage audience settings, and add or edit content.
3. Design your form. Under the Design it tab, you can customize the stylistic elements of your form. This means you can choose a style, color scheme, font, and more for the form you create.
4. Translate your form. The Translate it tab is the last of the three tabs on the form builder tool. Using this tab, you can translate your form to one or more of the 50 languages supported by Mailchimp. This can be helpful if you already have a global audience or hope to cultivate one in the future.
5. Share your form. Once your form has been customized to your liking, you can share it across multiple channels. Simply copy the form’s URL in the form builder tool and share it where you wish. Or, as we’ll discuss in the next section, embed your form so that the form displays seamlessly on your website.
How to embed a form on your website
Now that you know how to build and edit a custom form, the next step is to embed a form on your website. Mailchimp makes it easy to embed a form on your website, enabling you to connect with users, grow your mailing list, and make your site more user-friendly.
In order to embed a form on a web page, you must first create your form in Mailchimp’s form builder. Once you have a form ready to go, follow these steps to embed the existing form on your website:
- Navigate to the “Audience” tab and click “Signup forms”
- Choose the audience you want to target
- Select “Embedded forms”
- Customize form fields, settings, tags, or referral badges if you choose
- On the next web page, you can copy the embedded form code
- Paste the HTML code where you want the form to appear on your website
Mailchimp makes it easy to build a website and embed custom forms on it. However, you can also embed Mailchimp forms on third-party platforms if you wish.
Whether you have a WordPress site, a Weebly site, or use some other platform, you can use Mailchimp’s form builder to customize your forms and embed them on your website.
How to embed a Google Form on your website
Google Forms is a popular tool for building and sharing forms, surveys, and questionnaires. And, if you use Google Sites to host your website, you can easily embed a Google Form in your website by following just a few simple steps. Here’s how to embed a Google Form in your website when using Sites:
- Navigate to your Sites page
- Click the “Insert” tab and select “Forms”
- Select a previously saved Google Form and click “Insert”
Different types of forms to consider embedding
When planning your website strategy, consider what type of information you actually need from visitors. The same form that works perfectly for one business might not fit another's goals at all. Online forms offer various collection methods, each designed to capture specific types of data and serve distinct purposes.
Whether you're looking to build relationships, gather insights, or streamline processes, choosing the right form type makes all the difference in getting useful form responses.
Contact forms
Contact forms are probably the most common type you'll see across websites, and for good reason. They provide visitors with a simple way to reach out without needing to remember your email address or make a phone call. Most contact forms request basic information, such as name, email, and a message field where individuals can provide details about their needs.
You can display the form directly on your contact page or footer using an embed code, making it easy for customers to contact you. Some businesses also add contact forms with save buttons to their service pages or blog posts to capture leads who are interested in specific topics.
Subscription forms
If you want to build an email list, subscription forms are your best friend. These forms are typically shorter than contact forms since you're mainly after email addresses and maybe a first name.
You can place them in multiple spots on your website. Many businesses create different subscription forms for different types of content, such as newsletters, product updates, or exclusive offers.
Feedback surveys
Feedback surveys help you understand what your customers really think about your products, services, or website experience. These forms can range from a simple rating scale to multi-page questionnaires.
For example, you might embed a short customer feedback form on your checkout confirmation page or create a more comprehensive survey that you link to from email campaigns. Some companies even use QR code links to make their surveys easily accessible from physical locations or printed materials.
Registration forms
Registration forms are essential when you're hosting events, offering webinars, or running contests and giveaways. These forms typically collect more detailed information than subscription forms since you need specific details for logistics. You may request company information for B2B events or dietary restrictions for in-person gatherings.
The HTML code for registration forms often includes validation to make sure required fields are filled out correctly. You can also integrate JavaScript to create dynamic forms that show different fields based on user selections, making the registration process smoother for your visitors.
Gather information with forms and surveys
Creating forms and surveys allows you to connect with customers and gather valuable information.
By embedding forms on your website and collecting data from form submissions, you can better understand your audience and encourage customers to engage with you. Whether you create a simple contact form or design a customer experience survey, forms can be a great tool for gathering information.
Mailchimp allows you to create and customize free surveys and forms using our form builder tool—you can even use a form template to streamline the process of creating your own form for your existing page.
Once you create forms, you can easily embed a form on your Mailchimp website, your WordPress website, and several other platforms. Try Mailchimp today and gain access to a suite of marketing automation tools that help you connect with and manage your audience.
Key Takeaways
- Embedded forms help you collect valuable customer information while making it easy for visitors to engage with your business directly on your webpage.
- You can use forms for multiple purposes, including email signups, customer feedback, event registration, and contact requests.
- Creating and customizing forms is straightforward with tools like Mailchimp's form builder, which lets you design forms that match your brand.
- Most website platforms support form embedding through simple HTML code, making it possible to add forms to any webpage regardless of your technical skills.